Bachelor of Business: Major in Marketing
Course Code G95
This major is designed for students looking for an exciting and challenging career in marketing management. Marketing skills are increasingly important in today's business environment as businesses seek a sustainable competitive advantage. The field of marketing is characterised by its diversity, as marketing functions become more specialised and marketing practice more industry / market-specific.
Course Location and Availability
Campus: Mt Lawley / Joondalup / Off-campus
Availability: Full-time / Part-time
Duration: 3 years Full-time or Part-time equivalent
Course structure
Business Core Program
Plus 2 units selected from:
Major Program
- MKT1600 Marketing Principles and Practices
- MKT2600 Buyer Behaviour
- MKT2601 Marketing Intelligence
- MKT2602 Marketing Communication
- MKT3600 New Product Development
- MKT3601 Marketing Strategy
- MKT3120 International Marketing
- MKT3603 Customer Relationship Management
Business Edge Program
- BES1100 Foundations of Business Knowledge
- BES1200 Business Knowledge Development
- BES2100 Foundations of Business Leadership
- BES3100 Business Career Development
Supplementary Program
To complete the Bachelor of Business degree students must undertake a Supplementary Program (120 credit points).
Professional associations
The Bachelor of Business with a Major in Marketing is recognised by the Australian Marketing Institute, the Australian Market and Social Research Society and by overseas organisations such as the Chartered Institute of Marketing (UK).
Contact for more information:
Tel: +61 (0)8 6304 5666
E-mail: businessandlaw@ecu.edu.au
