Bachelor of Marketing
This course is no longer accepting new enrolments.
Course Code M25
The Bachelor of Marketing is designed to give students the theoretical knowledge and practical skills needed for a stimulating career in marketing. The program provides a general overview of marketing and the skills required to successfully communicate messages, understand consumer behaviour, research a
market, use appropriate promotional techniques and apply marketing strategies to solve problems and meet customer needs. The industry placement unit allows students to refine their skills in a real-life situation, adding to their career advantage.
Course structure
The Bachelor of Marketing involves 24 units (360 credit points) and requires 3 years full-time or the part-time equivalent. To graduate, students must complete a minimum of 6 units (90 credit points) at Level 3 and can study a maximum of 10 units (150 credit points) at Level 1.
4 Foundation units
Plus 2 units selected from:
10 Marketing Core units
- MKT2100 Consumer Behaviour II
- MKT2130 Marketing Research II
- MKT2212 Promotional Marketing II
- MKT2222 Applied Marketing II
- MKT3203 Industry Preparation III (compulsory unit in final semester)
Plus 5 units selected from:
- MKT3120 International Marketing III
- MKT3171 Public Relations Management III
- MKT3195 Services Marketing III
- MKT3231 Loyalty Marketing III
- MKT3232 Social Marketing III
- MKT3233 Retail Marketing III
- MKT3234 Business to Business Marketing III
- MKT3235 Selling and Sales Management III
- MKT3236 Marketing Strategy III
- MKT3319 Small Business Marketing III
- MKT3320 Contemporary Marketing Issues III (invitation only)
- MKT3322 Marketing on the Internet III
10 Supporting Major / Minor / Elective units
Students can choose to study a Supporting Major, minor or elective units. Check the credit point value of units from outside the Faculty to ensure the requirements of the program are met.
Contact for more information:
Tel: +61 (0)8 6304 5666
E-mail: businessandlaw@ecu.edu.au