Graduate Certificate: Marketing
Course Code M79
The Graduate Certificate of Business (Marketing) is designed for business practitioners who wish to further their knowledge and understanding of marketing.
Business practitioners without formal degree qualifications who have experience in sales and/or marketing roles for several years, now have the opportunity to acquire an academic grounding in the marketing discipline to support their work place roles.
The course aims to provide a balance between theory and practice. Participants are exposed to research and case study material in each area and through seminars, discussions and assigned project work.
The course offers flexibility with unit choices to satisfy varied backgrounds, specific vocational aspirations, business interests and reasons for undertaking formal studies.
Admission requirements
A recognised undergraduate degree OR a minimum of five years relevant professional experience.
Course Location and Availability
Campus: Mount Lawley
Availability: Part-time
Duration: 1 year part-time
Course structure
This course consists of 4 units.
Plus 2 units selected from:
- MKT4110 Consumer Behaviour IV
- MKT4112 Promotional Marketing
- MKT4113 Professional Communication IV
- MKT4130 Marketing Research IV
- MKT4273 Services Marketing IV
Plus 1 unit selected from:
- an area of specialisation; these specialisation areas could include units in Sales, International Marketing, Sport Marketing, Tourism, Leisure and Marketing Research; OR
- any elective within the Faculty; OR
- any other units approved by the Head of School (Marketing, Tourism and Leisure) or nominee.
Contact for more information:
Tel: +61 (0)8 6304 5666
E-mail: businessandlaw@ecu.edu.au
