Masters by Coursework: Professional Marketing
Course Code G62
Not only is marketing an essential part of any business, but it is also one of the most exciting areas to work in.
The graduate courses in Marketing are designed to give students the theoretical knowledge and practical skills needed for a stimulating career in marketing with several specialisations.
The first stage of the program provides a general overview of marketing, and enables students to select from a range of marketing core units as well as specialisations in sales, sport marketing, tourism, leisure and marketing research.
The second stage gives students the skills to conduct marketing research within their chosen specialisation and provides added depth in marketing and the opportunity to specialise further in their chosen specialisation.
The final stage provides students with the knowledge on cutting edge issues in marketing and prepares the students with appropriate marketing response to those issues.
In addition, the Marketing Strategy unit is designed as a capstone unit to prepare students on how to critically evaluate varied marketing scenarios, assess the alternative marketing response, and implement appropriate marketing strategy.
Students who have completed equivalent units at another institution may apply for Advanced Standing. The Policy on Advanced Standing is contained in the Edith Cowan University (Admission, Enrolment and Academic Progress) Rules. The procedure for applying for Advanced Standing in the Faculty is available on request.
Admission requirements
A recognised undergraduate degree OR completion of a Graduate Certificate of Business (Marketing) or a Graduate Diploma of Business (Marketing).
Course Location and Availability
Campus: Mount Lawley
Availability: Full-time / Part-time
Duration: 1.5 years full-time or part-time equivalent
Course structure
This course consists of 12 units.
- MKT4101 Marketing
- MKT4110 Consumer Behaviour IV
- MKT4112 Promotional Marketing
- MKT4113 Professional Communication IV
- MKT4130 Marketing Research IV
- MKT4273 Services Marketing IV
- MKT5105 Current Issues in Marketing VA
- MKT5215 Marketing Strategy V
Electives
Choose 4 elective units which may be taken as one or two areas of specialisation (e.g. Sales, International Marketing, Marketing Research, Leisure, Sport Marketing, Tourism).
- MKT4105 Selling and Sales Management IV
- MKT4201 Sales and Market Analysis IV
- MKT4240 International Marketing IV
- MKT4207 Marketing on the Internet IV
- MKT5113 Qualitative Research Methods
- MKT5114 Quantitative Research Methods V
- MKT5107 Marketing Research Project VA
- MKT5108 Marketing Research Project VB
- SPM4111 Leisure and Sport Policy Development
- LSC5004 Leisure Sciences 4
- SPM4122 Sport Marketing IV
- SPM4113 Sport Service Delivery IV
- MBA5113 Principles of Tourism V
- MBA5116 Ecotourism Management
Contact for more information:
Tel: +61 (0)8 6304 5666
E-mail: businessandlaw@ecu.edu.au
