Professor Nadine Henley

BA (Hons), MA, TQFE, PhD
Chair in Social Marketing
Director, Centre for Applied Social Marketing Research
Associate Dean, Research and Higher Degrees

Contact Information

Tel:

+61 (0)8 6304 5442

Fax:

+61 (0)8 6304 5840

E-mail:

n.henley@ecu.edu.au

Campus:

Joondalup

Room:

2.445

Current Teaching:

Social Marketing

Background

History:

Nadine Henley is Professor of School of Marketing and Director of the Centre for Applied Social Marketing Research. She conducts research in social marketing primarily relating to health, including alcohol consumption in pregnancy, tobacco control, positive parenting, bullying prevention, sun protection, falls prevention, nutrition and physical activity. She co-authored Social marketing: Principles & Practice with Rob Donovan in 2003 and has published widely in the field. She has been involved in 20 successful grant applications for research funding, totaling over $1m. One of these projects, funded by the Commonwealth Family and Community Services, is an innovative community-based bullying prevention intervention and was a Finalist in the Australian Market and Social Research Society's inaugural Research Effectiveness Awards (Social Impact) in 2006. She has been recognised at Edith Cowan University with the Dean's Award for Research Excellence in 2006, Best Paper Award 2003, and the Faculty Award for Contribution by an Academic Staff Member in 2000. She received the Postgraduate Students’ Association Postgraduate Supervisor of the Year in the Faculty of Business and Public Management in 2002. Nadine is currently a member of the editorial boards of Health Education Research and Journal of Research for Consumers, and serves on the Office of the Premier and Cabinet's Physical Activity Task Force Communications Working Group and the Consumer Participation Project at the WA Cancer Council. She has been a mentor for the Australian Health Promotion Association since 2001.

Specialisation:

Social Marketing

Passions/Life Outside University:

Creative writing and photography

Research and Selected Recent Publications

COS Homepage:

http://myprofile.cos.com/nhenley

Current Research Area:

Alcohol and pregnancy, physical activity, sun protection, bullying prevention, positive parenting, mental health

Research Interest:

Nadine Henley's primary research interests are in social marketing and persuasion theories. She is particularly interested in discovering what persuades people to adopt healthy behaviours. She has investigated the relative effectiveness of positive vs negative appeals in health promotion. Her PhD was the first study to identify the fear of death in threat appeals as distinct from other threats.

Recent Research Grants:

Bower, C., Elliott, E., Henley, N., Payne, J., O’Leary, C., F’Antoine, H., & Bartu, A. Alcohol in pregnancy: health promotion for health professionals. Healthway Intervention Project Grant, $350,000, 2005-2008.

Oddy, W., Hauck, Y., Henley, N., Ellies, P., Hart, B., Binns, C. Promoting Optimal Infant Nutrition: The Perth Breastfeeding Scoping Project. Healthway Project grant, $36,800, 2006-2007.

Payne, J., Bower, C., Elliott, E., Henley, N., O’Leary, C., D’Antoine, H., Bartu, A. Alcohol and Pregnancy: Women's knowledge, attitudes and practice. Healthway Starter Grant, $20,000, 2006.

Henley, N., Nosaka, K., & Ganeshasundaram, R. Promoting physical activity with ‘response efficacy’ strategies: Convincing people that being physically active will have specific, beneficial effects on their health. ECU Faculty Strategic Fund Grant, $17,587, 2006-2007.

Henley, N., Sheridan. L., Sibson, R., Ryan. M., Scherrer, P., Ganeshasundaram, R., Nagorski, J. Taking a new look at physical activity: Leisure, tourism and experiential consumption concepts inform a brand new social marketing approach. ECU Faculty Strategic Fund Grant, $19,967, 2006-2007.

Ganeshasundaram, R., Henley, N. Ethnicity and smoking uptake. Cultural values as risk or protective factors. Faculty Strategic Fund top up Grant, $18,560, 2006.

Henley, N., & Redmond, J.. TravelSmart Healthy Employees Project, Department of Environment, $5,000, 2005.

Ganeshasundaram, R.., & Henley, N. Reality television as a ‘Place’ strategy in social marketing. Faculty of Business & Law, ECU Strategic Research Fund, $20,000, 2005-2006.Chang, P., Henley, N., Milne, E., Cross, D., Ledger, M. UV photos enhance parents’ commitment to protect their children from the sun, Healthway, $82,000, 2004-2006

Chang, P., & Henley, N. Using Auditory Simulations to Change Attitudes Towards Noise Exposure, Healthway Starter Grant, $20000, 2003-2004.

Healthway Mental Health Promotion Scoping Exercise, “Together we do better” campaign, with Curtin Centre for Developmental Health Research, $80,000, 2002.

James, K. & Henley, N. Health promotion appeals to increase physical activity in adolescent girls. Healthway Starter Grant, $20,000, 2002.

Chang, P. (Henley, N. & Ryder, D. as Assoc. Investigators). Using photoaging images to change sun exposure behaviours in young people, Healthway Starter Grant, $20,000, 2002.

Henley, N., Donovan, R., Cross, D. Building stronger families: Empowering parents to prevent bullying. Stronger Families Fund, Self-identified Project, Commonwealth Dept. of Family and Community Services, $305,800, 2001-2002.

Henley, N., & Donovan, R. Threat vs Incentive Appeals for Nutrition and Physical Activity, Healthway, $45,000.00, 1999.

Books:

Donovan, R. & Henley, N. (2003). Social marketing: Principles and practice. East Hawthorn, VIC: IP Communications .

Book Chapters:

Henley, N., Donovan, R., & Francas, M. (2007). Developing and implementing communication messages. In L. Doll, S. Bonzo, J. Mercy, & D. Sleet (Eds.). Handbook of injury and violence prevention. NY: Springer, pp. 433-447

Henley, N. (2004). Social marketing: ‘Selling’ injury prevention. In R. McClure, M. Stevenson, & S. McEvoy (Eds.). The scientific basis of injury prevention and control.Melbourne: IP Communications, pp. 318-333 .

Refereed Journal Articles:

Ganeshasundaram, R., & Henley, N. (2007). ‘Decision research’ correlates directly with better business performance. Marketing Intelligence and Planning, 25(1), 45-65.

Donovan , R.J., Henley, N., Jalleh, G, Silburn, S., Zubrick, S., Williams, A. (2007). People's beliefs about factors contributing to mental health: Implications for mental health promotion. Health Promotion Journal of Australia, 18(10), 50-56.

Henley, N. (2006). Free to be obese in a ‘Super Nanny State’? M/C Journal, 9(4) http://journal.media-culture.org.au/0609/6-henley.php

Donovan , R.J., Henley, N., Jalleh, G, Silburn, S., Zubrick, S., Williams, A (2006). The impact on mental health in others of those in a position of authority: A perspective of parents, teachers, trainers and supervisors. Australian eJournal of Advancement in Mental Health, 5(1) http://www.auseinet.com/journal/vol5iss1/donovan.pdf

Ganeshasundaram, R., & Henley, N. (2006). The prevalence and usefulness of market research – An empirical investigation into ‘Background’ versus ‘Decision’ research. Int Journal of Market Research, 48(5).Henley, N. and Jackson, J. (2006). Is it ‘too bloody late’? Older people's response to the National Physical Activity Guidelines. Journal of Research for Consumers, 10. [http://www.jrconsumers.com/academic_articles?f=7028]

Wang, C. & Henley, N. & Donovan, R. (2004). Exploring children's conceptions of smoking addiction. Health Education Research, 19(6), 626-634.

Perman, F. & Henley, N. (2003). Marketing the anti-drug message: Media, source and message credibility interactions. Journal of Research for Consumers, 5.

Henley, N. & Donovan, R. (2003). Young people's response to death threat appeals: Do they really feel immortal? Health Education Research, 18 (1), 1-14.

Henley, N. & Donovan, R (2002). Death anxiety and threat appeals: Towards a practical application to the field of health promotion. Omega Journal of Death and Dying, 46 (3), 221-235.

Henley, N. (2002). You will die! Mass media invocations of existential dread. M/C: A Journal of Media and Culture, 5 (1), <http://www.media-culture.org.au/0203/youwilldie.html>

Henley, N. & Donovan, R. (2002). Identifying appropriate motivations to encourage people to adopt healthy nutrition and physical activity behaviours. Journal of Research for Consumers, 4. [available online at http://www.jrconsumers.com/].

Henley, N. (2002). The healthy vs the empty self: Protective vs paradoxical behaviours. M/C: A Journal of Media and Culture, <http://www.media-culture.org.au/0203/youwilldie.html>.

Conference Papers in Proceeding:

Peadon, E., Payne, J., Henley, N., D'Antoine, H., Bartu, A., Bower, C., Elliott, E., (2007, March). Women's understanding, attitudes and practice regarding FAS and alcohol use in pregnancy. 2nd International Conference on Fetal Alcohol Syndrome Disorder Research, Policy and Practice around the world. Victoria, BC, Canada.

Chang, P., Henley, N., & Milne, E. (2007, May). Appearance-based (Photoaging) messages improve parents’ attitudes towards Sun-safe behaviour for their children. American Psychological Society Conference, Washington D.C.

Henley, N., & Chang, P. (2007, May). Auditory simulations augment messages aimed at preventing noise-induced hearing loss. American Psychological Society Conference, Washington D.C.

Ganeshasundaram, R. & Henley, N. (2006). Playing out movie smoking scenes in peer groups: A cautionary tale from Sri Lankan immigrant adolescents. Social Marketing Advances in Research and Theory Conference 2006, Banff, Canada.

Green, L, & Henley, N. (2006). Readying ourselves for an avian flu pandemic. Cultural Attitudes towards Technology and Communication Conference, Tartu. Estonia, June 2006.

James, K., Henley, N., Redmond, J. (2005). Perceived constraints to physical activity in adolescent girls: A follow-up study. 7th ANZALS Biennial Conference Kangaroo and Kiwi Kulture: impacts on the leisure experience, 2005.

Henley, N., Donovan, R., Jalleh, G., Silburn, S., Zubrick, S., & Williams, A. (2005). Marketing mental health: People in authority as intermediaries. 2nd Australian Nonprofit and Social Marketing Conference, September, Melbourne.

Brown, D., & Henley, N. (2005). ‘Hard core’ smokers’ response to the Quit! Message: Rationalisations to relieve cognitive dissonance. 2nd Australian Nonprofit and Social Marketing Conference, September, Melbourne.

Brown, D., Henley, N., Donovan, R., & Cross, D. (2005). Marketing Bullying prevention: A case for segmenting by unmet needs. ANZMAC 2005, Perth.Ganeshasundaram, R.. & Henley, N. (2005). Marketing the Anti-smoking Message to Immigrant Adolescents: Are Cultural Values Risk or Protective Factors? ANZMAC 2005, Perth.

Henley, N. & Hurd, J. (2003). Marketing asthma services with threat appeals: A useful interaction between practice and research. Academy of Marketing Conference, Birmingham, UK.

Henley, N. & Pettigrew, S. (2002). Targeting seniors for social marketing communications: Recommendations for falls prevention messages. Australia & New Zealand Marketing Academy Conference, Melbourne.

Jackson, J. & Henley, N. (2002). Marketing physical activity to older people: Attitudes towards ‘incidental activity’, Australia & New Zealand Marketing Academy Conference, Melbourne.

Perman, F., & Henley, N. (2002). Social marketing of anti-drug messages: Keeping the parental distribution channel open. Australia & New Zealand Marketing Academy Conference, Melbourne.